Find out what's holding your traffic back.
Get a free SEO audit with clear, prioritized next steps — no obligation, no jargon.
Technical & on-page review
Competitor & keyword gap snapshot
AI search visibility check
We help small and mid-sized businesses rank on Google and get cited in AI answers, turning local and organic search into calls, leads and sales. Senior-level SEO, without big-agency overhead.
Search engine optimization (SEO) is the process of getting your business to show up at the top of Google when people search for what you sell. For a small business, it's one of the most cost-effective ways to win customers. You're showing up at the exact moment someone is looking to buy, and you don't pay for every click.
Most small businesses don't need a giant agency or a one-size-fits-all package. They need someone who understands their market, fixes what's holding the website back, and focuses on the handful of keywords that actually bring in revenue. That's how we approach small business SEO.
Search is also changing. Google's AI Overviews and assistants like ChatGPT now answer many questions directly, so our SEO services include answer engine optimization (AEO) and generative engine optimization (GEO) to make sure your business is the one being recommended.
Google Business Profile optimization, citations, reviews and location pages to win the map pack in your area.
We find the searches your customers actually make, then focus on the ones with the most revenue potential.
Site speed, mobile usability, indexing, Core Web Vitals and schema, fixing anything that holds your site back. Learn about technical SEO
Service pages, titles, headings and internal links tuned so each page ranks for a clear set of keywords.
Helpful content and quality backlinks that build the authority Google rewards.
Question-first content and structured data so you show up in AI Overviews, ChatGPT, Gemini and Perplexity.
We've worked with 1,000+ businesses across 100+ industries. These are the ones we work with most.
Remodelers, electricians, HVAC, roofers and trades that live on local calls.
Personal injury, family and criminal defense firms competing for high-value cases.
Practices and in-home care providers that need trust and local visibility.
Consultants, financial firms and agencies selling expertise.
Companies with longer sales cycles that need qualified inbound leads.
Firms that need to reach both employers and candidates.
Online stores that need product and category pages that rank.
Membership organizations and educators growing their audience.
We review your website, rankings, Google Business Profile, competitors and AI visibility.
A prioritized roadmap of the keywords, pages and fixes with the biggest payoff for your business.
We fix technical issues, optimize your pages, publish content and earn links.
Clear monthly reporting on rankings, traffic, calls and leads, then we double down on what works.
| Hale Web Development | Typical SEO agency | |
|---|---|---|
| Who does the work | Experienced SEO specialists | Often junior staff or offshore teams |
| Strategy | Custom plan from a free audit | One-size-fits-all packages |
| Reporting | Leads, calls and sales | Rankings and traffic only |
| AI search (AEO & GEO) | Included in our strategy | Usually not offered |
| Communication | Direct access to senior people | Rotating account managers |
People searching for your service are already looking. SEO puts you in front of them first.
Unlike ads, rankings you earn keep sending traffic without paying for every click.
Local SEO and focused content let small businesses outrank much larger competitors.
Showing up at the top of Google and in AI answers tells buyers you're the established choice.
“Richard Hale has worked on a wide range of projects, including SEO and ad campaigns, for me for over a decade. He is a cost-effective partner for small businesses, with a common-sense approach to SEO and ad spend. He is very knowledgeable, gets results, and provides excellent reporting so you know where your website stands. Richard also provides actionable insights about how to improve that can be implemented. If you are looking for a straight-shooter partner who will help you achieve your goals, talk to Richard Hale.”
“What Richard doesn't know about organic search isn't worth knowing. His depth of understanding on SEO is outstanding and he is a fountain of knowledge across the business. He has his finger on the pulse of new technology and innovations and is always quick to recommend new content ideas and ways of working. His knowledge and understanding however isn't just limited to SEO, he has an excellent grasp of all Social Media marketing channels and a sound strategic mind which challenges the status-quo.”
Read more recommendations on LinkedIn →See SEO case studies →
We also provide white-label SEO for agencies that want to offer SEO, AEO and GEO under their own brand.
Most clients combine channels. See all services.
It depends on how competitive your market is, how many locations or services you need to rank for, and where your website starts today. We start with a free SEO audit, then give you a clear quote based on what will actually move the needle for your business.
For most small businesses, yes. SEO puts you in front of people already searching for what you sell, and the rankings you earn keep producing leads without paying per click. It works best for businesses that can serve more customers and are willing to invest for a few months before the biggest results show up.
Most buyers start with a search on Google or, increasingly, an AI assistant. If your business doesn't show up, those customers go to a competitor. SEO makes sure you're visible when it matters most, and it builds long-term visibility you own.
Local searches like "near me" and city-based searches show the Google Maps pack before regular results. Local SEO, including your Google Business Profile, reviews and location pages, is often the fastest way for a small business to win more calls and visits.
Most small businesses see early movement within the first few months, with bigger gains over six to twelve months depending on competition and where your site starts. Local SEO improvements often show up faster.
Look for a company that reports on leads and sales, not just rankings, explains its plan in plain English, has real reviews you can verify, and builds a plan around your goals instead of selling a one-size-fits-all package. Ask how they handle AI search, too.
Get a free SEO audit with clear, prioritized next steps — no obligation, no jargon.